New Resources for Members
Explore API’s newest marketing materials, research discoveries, webinars, program spotlights, and more! Be sure to check back each month for new content curated with our members in mind.
MARKETING TOOLKIT
Need an updated API logo for your application system or inspiration for an on-campus event? APIConnect Members have access to exclusive pre-built marketing campaign packs, as well as infographics, social media images, and more!
Marketing Packs
Marketing packs help you run an integrated digital campaign. These are topic-based materials to address common global education themes and includes:
- Basic information about the topic
- Links to resources where students can get more information
- Social media-ready posts and images
- Other items to help you promote ideas on campus
- Suggested timing to release this information
Marketing Pack Topics:
API Webinars, Info Sessions, & Videos
Learn more about API and education abroad at our YouTube Channel. Our team has more videos in the works so keep checking back!
API Webinar Recordings:
- Professional Development Workshop in Paris
- Developing Sustainable First Year Programs
- Advising for International Internships
- Research Based Internships
- Instagram: Beyond the Basics
- Understanding the Shape of Demand: The API Research App
Program Specific Info Sessions:
- API Hidden Gems – Central Eastern Europe
- API Hidden Gems – Argentina and Chile
- API Italy Information Session
- Portugal Visa Process
- And more!
Favorite videos for students include:
Social Media + Image Library
Feel free to use our self-serve branded imagery, ready for social media, emails, and more! You can use these images as-is, or add your logo to them as well.
View our full library of images available for your use. Check out some of our favorites below:
- About API: inform your audience about what API is and does easily with this carousel post.
- Student Images
- Student Quotes
- Destination Images
Posters
Check out these options to get the message out about topics like financial aid, passports, and more across campus.
- Print posters
- Digital posters (these work great on standard AV screens as well!)
Infographics
Check out our most recent infographics! Great for social media, newsletters, presentations, email messaging, and more.
Best Practices
API’s materials are a great fit for incoming student orientations, student recruitment, and more!
Our other recommendations include:
- Encouraging prospective students to follow the education abroad office social media handles
- Utilizing our pre-built, all-in-one marketing packs to fill out your social media schedules
- Engaging peer advisors, student workers, or alumni to create content
- Adding your logo to any images in this resource and sending it wide
- Ensuring that the admissions, career services, and other academic department offices know what you have to offer for their students
- Collecting student emails—it is easy when using API’s postcards or landing pages! Remember, you can download a CSV spreadsheet of your students in your APIConnect portal!
Feel free to download this resource to your school’s network and send to your students and staff on site visits (this site is for APIConnect Members staff only):
API Logos
Customized Programs
API can help you promote your customized program. Be sure to tell your Customized Program Manager that you are interested in marketing assistance, and we will work with you to help your program run!
New! Opt to add your program to APIConnect to gain interest from students at other institutions!
API’s Career Accelerator
Help your students maximize career readiness with the right experiences, services, and skill-based credentials to start the career they hope for upon graduation.
Our internships, real-world projects, and career labs—along with career coaching, skills development, interview practice, and Career Creds™—will set them apart in the global job market.
Contact your University Relations representative for more information!
Quick Links
Student Advising
Popular Links
We’re here to help!
The Member Services team is here to help you. Contact us with questions.
Monica Guajardo (Manager, NAFSA Regions I-IV, XII)
Allison Hradecky (Manager, NAFSA Regions V-VIII, X, XI)
Janna Bureson (Director, All Regions)